5 ways vaccine misinformation spreads in the wellness world


In a “low trust society,” Baker said, “you look for other sources to trust and where to place your trust because we can’t be experts on everything. We need other authorities and influential people to guide us.” In the wellness world, those authorities might include nutritionists, physical trainers, lifestyle bloggers, spiritual coaches, naturopaths, yoga teachers and holistic health experts. Among them are online influencers with large and small followings. Sometimes, in fact, a more modest following can lead to more trust; marketers say that micro-influencers (10,000 to 50,000 followers) and nanoinfluencers (fewer than 10,000 followers) may be seen as more truthful and authentic.


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