Stony Brook Athletics Announces Partnership with Organic Krush

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STONY BROOK, N.Y. – The Stony Brook University Athletics Department has announced a partnership with Organic Krush, an organic eatery with locations in New York, Connecticut, and Virginia. Stony Brook and Organic Krush share a mission to make organic, clean nutrition available to everyone, especially student-athletes who require access to healthy, nutritious plant-based food options.
 
“Organic Krush is the perfect partner for our athletes,” said Stony Brook Associate Athletic Director of High Performance and Competitive Success George Greene. “Our goal is to keep our athletes healthy and strong on the field, court, track, and pool. Giving our athletes healthy balanced meals and uniting the passionate fans of SBU with the power of Organic Krush is a slam dunk for us! We are excited to welcome a partner that shares our commitment to improving the lives of our student-athletes as well as in the local community.”
 
The partnership includes a unique opportunity to fuel the athletes within the athletic arena, giving them direct access to healthy organic meals pre-and post-workout. Krush worked directly Greene, and Competitive Success at Stony Brook, to create the program, working together to select dishes based on macro-micro nutritional value, satiety and calories as well as variety, ultimately providing the athletes fueling options that reduce their body burden and allow then to train efficiently.
 
“Healthy clean eating is the wave of the future for athletes,” said Michelle Walrath and Fran Paniccia, cofounders of Organic Krush. “As moms and parents of college athletes, we know the importance of food as fuel. Access to great tasting organic and plant-based food can be difficult for college athletes. We started Organic Krush to make healthy food accessible to all. Our Partnership with SBU Athletics gives us the opportunity to showcase the benefit of healthy eating to young athletes!”
 
Krush recently opened its 10th and newest location around the corner from Stony Brook’s campus. The partnership will begin with a “Fuel Up with Krush” campaign echoing the importance of eating well for performance. Digital activations and event integrations spotlighting Organic Krush during games and events as well as a Community based summer fun run are planned.
 
About Stony Brook Athletics:
Stony Brook University’s Athletics Department sponsors 18 Division I varsity intercollegiate athletic programs that compete at the NCAA Division I level. Their world-class facilities include the 12,300-seat Kenneth P. LaValle Stadium, and a sports complex housing the 4,000-seat Island Federal Arena, which opened in the Fall of 2014. All of Stony Brook’s men’s and women’s programs offer athletic scholarships. For more information about the Stony Brook Seawolves, visit stonybrookathletics.com
 
About Organic Krush:
Since the brands launch in 2015, Organic Krush has experienced rapid growth and expanded its footprint to 10 stores including the 2021 launch of Stonybrook, with plans to launch in Charlottesville, VA in spring 2022. In 2021, Krush also entered the fine dining world with the launch of La Fin Kitchen and Lounge, a luxury waterfront restaurant in Montauk NY. Organic Krush operates at the top level of sustainability, sourcing organically and sustainably from proteins to coffee to its use of compostable and recycled-content utensils and plate ware. Inspired by nature and the desire to provide clean and plant-powered organic meals that do your body and the planet good are the backbone of the Krush brand. Guests can find fresh cold-pressed immune-boosting juices, wellness shots, creative smoothies, gourmet-to go items such as homemade almond butter, 100% organically raised chicken salad and fresh sustainable tuna, breakfast all day, Krush Classics filled with fresh bounties of all colors and nutrient rich krush-your-own bowls. At Krush Eateries, guests can also find a full Vegan Menu and family sized dinners. Krush is recognized for its healthy cleanse program and nutritionist backed exclusive meal plan program designed for optimal health and weight control. Krush makes its own baked goods, serving paleo and gluten free goodies such as donuts and muffins.

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